Persona Mapping – Data-Based Representative Profile
HelpSeeker Technologies
Persona mapping replaces impersonal statistics with a composite 'persona' that exemplifies a typical member's experiences of safety and well-being. By bringing data to life, it enhances our understanding of the real-world impact of our decisions.
Moncton is amid a transformative period marked by dynamic growth and increasing diversity. Our population has seen a significant uptick, rising 23.9% over the past 15 years. Projections suggest that by 2046, Moncton could be home to more than 116,200 residents. This isn’t just a number; it reflects a community that is becoming more diverse and enriched across various dimensions—age, culture, language, and lived experiences.
As we navigate these challenging times, it is crucial to engage in more nuanced and comprehensive conversations about homelessness, looking beyond simplified narratives to develop effective, long-term strategies. In a holistic view, it is crucial to understand that homelessness does not occur in isolation; it is often both a cause and a consequence of various other social issues.
